SMARTREND MANUFACTURING GROUP
The Challenge – Brand & Message Development
(Logo, website, trade show booth, product catalogue, business cards, powerpoint template, letterhead, envelopes.)
The positioning of the Smartrend Manufacturing brand as a leading manufacturer of parts and components for different types of machinery in many different industries had been a challenge. By redirecting the focus of their core messaging to communicate their strengths as a ‘one stop shop’ for all your parts and component needs, TMD Winnipeg took SMG through some intensive brand development sessions. Using what was learned, TMD developed a series of new headlines/tag lines that help communicate the strengths, values and benefits a potential client would have dealing with SMG.