Effective Inbound Marketing
The consumer journey has changed.
People have changed the way they interact and do business with us. They have changed how they consume information and make purchase decisions. In many cases, (some studies say up to 80%) consumers have navigated through the entire purchase cycle before they even contact you! In order to grow your business, you have to change the way you market to those consumers.
Bring the consumer to you.
Inbound marketing focuses on creating highly engaging, interesting and informative content that aligns with your customer’s interests, and then distributing that content through the most appropriate online channels, such as email and social media. The process is designed to draw in customer interest toward your company and its products or services. According to HubSpot, one of the largest inbound marketing platforms, Inbound Marketing practices produce 54 percent more leads than traditional outbound practices, such as direct mail and traditional advertising.
Content. Content. Content.
It starts with gaining an understanding of who your potential customers are and what information you can provide them to help solve their problem. By understanding their pain points, you can create and share content that attracts the right consumers to your website. This content could include eBooks and other short guides, blogs, videos, infographics and webinars.
Collecting leads then becomes much easier as visitors must provide their contact information to receive the content. Lead nurturing programs can then be implemented in order to appeal to potential buyers at various stages of the sales funnel.
Get on board.
Inbound marketing is a wonderful solution that has been tried, tested and confirmed sucessful by many industries and countless companies from software to healthcare to specialty manufacturing. As a result, many small business are starting invest more of their marketing budgets towards building solid, long term inbound marketing strategies.