There’s a growing trend (unofficially observed) when a larger percentage of companies are outsourcing their marketing effort similar to outsourcing IT, HR or Finance. And why not?
For a start-up organization, the opportunity to leverage experienced marketers provides the necessary foundation in which to generate revenue. For growth-oriented companies, the opportunity to leverage experienced marketers provides the necessary expertise to jump-start your existing efforts.
Consider this, having recently hired a Director of Marketing, a client of TMD soon realized that this person didn’t have the necessary expertise to provide the strategic direction required to identify and develop plan that would support the company’s aggressive growth plan. Enter TMD Winnipeg. Our engagement has been initially focused on defining an integrated marketing plan and now we (the client and the team at TMD) are transitioning to develop those tactics that support this strategy including website optimization, organic search, content development, inbound and outbound marketing, working directly with the Director of Marketing.