When you hear marketing agency, you probably think of advertising. And for good reason — a great advertising campaign can boost your brand and business to new heights. Advertising has evolved into an incredibly complex form of communication, with lots of different ways to reach potential customers. Making an impact and standing out from the crowd is not an easy task. If you don’t convey the right message at the right time on the right platform, you’ll miss your chance.
Most advertising campaigns tend to have a common goal — to sell your products and services or to build your brand. Our interactive Campaign Development process helps us to understand your audience and deliver your message to your customers in the most impactful way possible.
- Direct Mail
- Pay Per Click
- Display (Online)
- Social Media Advertising
ADVERTISING CAMPAIGN DEVELOPMENT
What is a campaign development process?
The important details about your business, your target audience and your advertising goals are in there. Using our interactive genius tools we’ll conduct a quick and easy discovery process that helps identify what you think, what you know…and what you don’t know about your business and marketing strategy. We’ll dig deep into your campaign goals and gather all necessary information including audience, business intelligence and any survey results.
A quick and easy process to help us understand your goals.
During our Discovery Brief exercise we will explore what you know and don’t know about your business. Upon completion we’ll have a good handle on who you are, what you do, how you sell your products and services and what value they have to your customers. We’ll also start to gather the data that’s required to build and execute strong compelling messaging for your campaign.What value do you offer and why should customers do business with you?
Understanding your position in the market, the segment you’re targeting and the problem you’re solving for customers, are among the most important elements when building your campaign strategy. We will help develop some features and benefits designed to persuade your target audience and craft the messaging to convey the emotional benefits you provide.Design that communicates and educates, not just decorates.
Using the strategic information gathered in the Discovery Brief and Value Proposition exercises, together, we’ll put our creative brains to work and discuss colours, fonts, image styles, tone and more to ensure our creative representation of you strategic messaging aligns with the overall campaign goals.